Scaling design across a hypergrowth customer relationship platform
Company: Copper CRM
Role: Design lead, Product Management
Year: 2019
01 – THE CHALLENGE
Scaling Without Systems
Copper was experiencing rapid growth, adding increasingly more front-end engineers and product designers, causing an increase in different patterns and styles used throughout Copper’s products with every new team member that joined the company.
Developers quickly began outnumbering designers, making it challenging for them to maintain the same velocity, creating a bottleneck within the product teams.
“How might we create scaleable design operations while maintaining product quality during rapid growth?”
02 – PROCESS
Research-Driven Systems Design
Copper was experiencing rapid growth, adding increasingly more front-end engineers and product designers, causing an increase in different patterns and styles used throughout Copper’s products with every new team member that joined the company.
Developers quickly began outnumbering designers, making it challenging for them to maintain the same velocity, creating a bottleneck within the product teams.
“How might we create scaleable design operations while maintaining product quality during rapid growth?”
A centralized foundation for product design at scale.
Highlights
Adoption
+75%
Design Awareness
+43.7%
Engineering Awareness
+94%
Built critical components
Created triage & support playbooks
Spread awareness
Centralized all documentation
Created shared accountability amongst teams